Graphic Design and Digital Media (B.A.)

The Graphic Design and Digital Media major prepares students for careers in professions including graphic design, photography, web design and video/animation. The students will learn the technologies, trends and principles employed by professionals in these fields. The program is based around hands-on projects and portfolio building.

Lower Division Requirements

DES 110 Design Thought Foundations I

Units: 3. Offered: Fall, Spring.

The course will be an introduction to 2D design thinking, as applied to the interrelated, interdisciplinary fields of design and as understood from a biblical world-view. Basic design theories, principles, major movements and works will be covered. Basic creative approaches and design expressions are explored through projects, class discussions, field trips and lectures. This course is an introduction to the design paths available through the College of Architecture, Visual Arts, and Design, but also serves non-design majors interested in discovering design.

GDM 110 Fundamental Design

Units: 3. Offered: Fall, Spring.

This course explores the tools and implementations of Adobe Illustrator through assigned projects and exercises. Techniques will be explored and explained. Best practice work-flows will be taught. The goal of this course is a working knowledge of Illustrator for the student.

GDM 120 Fundamental Typography

Units: 3. Offered: Fall, Spring.

This course explores the tools and implementations of Adobe InDesign through assigned projects and exercises. Techniques will be explored and explained. Best practice work-flows will be taught. The goal of this course is a working knowledge of InDesign for the student and for the student to be able to identify key typography concepts.

GDM 130 Fundamental Image

Units: 3. Offered: Fall, Spring.

This course explores the tools and implementations of Adobe Photoshop through assigned projects and exercises. Techniques will be explored and explained. Best practice work-flows will be taught. The goal of this course is a working knowledge of Photoshop for the student.

GDM 150 Fundamental UI / UX

Units: 3. Offered: Fall, Spring.

This course serves as an introduction to a variety of visual, navigational and structural approaches in the user experience (UX) and interface (UI) building process. The primary goal is for students to better understand how to design for various digital and environmental user experiences. Topics that will be covered include research, navigation systems, visual hierarchy, prototyping, testing and best practices. A strong emphasis is placed on conceptual development, structure, interactivity, and design aesthetics that will result in effective physical and virtual user experience solutions.

GDM 240 Design Movements of the 20th Century

Units: 3. Offered: Fall, Spring.

This course surveys of design movements of the 20th century and the influences found today. Movements such as Futurism, Modernism, Postmodernism and the Information Age will be studied.

Upper Division Requirements

ART 430 Art and the Bible

Units: 3. Offered: Fall, Spring.

A study of the dynamic relationship, which has historically existed between the content of Biblical texts and visual art, with consideration also being given to select examples of music and literature.

DES 310 Design Thought Practicum

Units: 3. Offered: Fall.

Design Thought Practicum builds on and continues the process of understanding interdisciplinary design thinking.  The aim of the course is for students to apply the principles and processes of design thinking to the act of design. Students will work in interdisciplinary teams to complete design exercises and projects.  Topics include developing a larger framework for design, design methods, design process, human factors in design, and environmental factors. Prerequisite: DES 110.

DES 498 Portfolio

Units: 3. Offered: Fall, Spring.

This is an interdisciplinary course where students will focus on their portfolios and final presentation specific to their industry. Standards in presentation and expectations will be examined to set guidelines for the student’s efforts in portfolio building. The goal of this course is for the student to finish with a strong, cohesive and compelling portfolio of student work. This course should focus on presentation beyond the capstone projects required for graduation.

GDM 310 Intermediate Design

Units: 3. Offered: Fall, Spring.

This course is an intermediate design course in which project work is used to study work flow, pre-press techniques and practices, idea generation, and other concepts that arise from the process of creativity. Prerequisite: GDM 110, 120, and 130.

GDM 320 Intermediate Typography

Units: 3. Offered: Fall, Spring.

This course is an intermediate typography course in which more complex typography concepts, best practice type generation and project work challenge the student. Prerequisite: GDM 110, 120, and 130.

GDM 330 Intermediate Image

Units: 3. Offered: Fall, Spring.

This course is an intermediate image course in which more complex photography and photoshop techniques will be taught. Students will learn how to manipulate photography using photoshop to create complex ideas and messages. Prerequisite: GDM 130.

GDM 499 Senior Project

Units: 3. Offered: Fall, Spring.

This course is designed as a capstone showcase of the student’s accumulated body of work while in the program. The Graphic Design Senior Show will consist of 10 portfolio pieces from the student’s portfolio. This is an effort to keep the student on task and focused on the portfolio. Prerequisite: Senior status and permission of the Department Chair.

Concentration Courses

Students must complete all requirements in one of the following concentrations: Graphic Design; Mobile Design; Photography; Video and Animation; Web Design.

Graphic Design

GDM 410 Advanced Design

Units: 3. Offered: Fall, Spring.

This course is an advanced design course in which project work is used to build a professional portfolio for employment or advanced studies. Complex design issues and problem solving challenge the student throughout the creative process. My be repeated one time for credit. Prerequisite: GDM 310.

GDM 420 Advanced Typography

Units: 3. Offered: Fall, Spring.

This course is an advanced typography course in which complex real-world typography concepts are now explored to build projects for a professional portfolio of work for employment or advanced studies. Prerequisite: GDM 320.

GDM 430 Advanced Image

Units: 3. Offered: Fall, Spring.

This course is an advanced image course in which professional, complex image generation is explored and expert techniques in color correction, masking and compositing are implemented. Professional portfolio projects are built to prepare students for employment or advanced studies. Prerequisite: GDM 330.

Mobile Design

GDM 370 User Interface Design

Units: 3. Offered: As offered.

This course explores design principles, methodology and best practices through assigned projects and exercises. Techniques and ideas will be explored and explained. The goal of this course is to introduce the student to the emerging world of mobile application and explore concepts of user interface design. Prerequisite: GDM 110 or 130.

GDM 375 Fundamental Mobile Design

Units: 3. Offered: As offered.

This course introduces the concepts and methodologies of mobile application design. The building blocks for the programming and design of the language and code will be introduced. The student will build a basic application from scratch to presentation and then launch. Co- requisite: GDM 370.

GDM 470 Advanced Mobile Design

Units: 3. Offered: As offered.

The advanced mobile design course will further develop the students understanding of the principles and methodologies application design. The course will task the students to build application from their inception to launch. The students will work within the confines of application API and other standards within the industry. My be repeated one time for credit.  Prerequisites: GDM 370 and 375.

Photography

PHO 110 Fundamental Commercial Photography

Units: 3. Offered: Fall.

This course surveys contemporary genres within Commercial Photography. While introducing the practical skills of production and conceptual development, students will work to plan and execute camera-based assignments in the areas of editorial and advertising photography. Prerequisite: PHO 105.

PHO 310 Intermediate Commercial Photography

Units: 3. Offered: Spring.

This course further explores the genres within Commercial Photography allowing students to begin focusing on a body of work specific to their niche within that genre.  Further refinement through technical demonstrations and critique will allow students to begin to define an artistic style that is viable within the commercial marketplace.  Pre-Requisite: PHO 110.

PHO 332 Studio Photography

Units: 3. Offered: Spring.

This course will implement a practical workflow within a controlled space, utilizing the tools and techniques of studio photographers. Students will gain an understanding of light quality and how it relates to ideas, and the emotional depiction of a subject. Students will understand how to craft their lighting to the specific subject they are photographing. Labs will be hands-on, integrating professional studio practices for digital capture and utilizing industry-wide workflow standards related to the latest software and hardware.  Pre-Requisite: PHO 110

PHO 400 Special Topics in Photography

Units: 3. Offered: Fall, Spring.

Special Topics regularly include:

Food / Product Photography
Wedding Photography
Sports Photography
Portriature
Fashion / Beauty Photography
Still Life

PHO 432 On Location Photography

Units: 3. Offered: Fall.

This course will challenge the photography student to tell stories outside the controlled environment and to successfully navigate lighting and viewpoint obstacles. Prerequisite: PHO 332.

Video and Animation

GDM 331 Animation and Motion Graphics Design

Units: 3. Offered: Spring.

This course explores the tools and implementations of Adobe After Effects through assigned projects and exercises. Techniques will be explored and explained. Best practice work-flows will be taught. The goal of this course is for the student to have a working knowledge of After Effects. Prerequisite: GDM 310.

GDM 341 Video Fundamentals

Units: 3. Offered: Fall, Spring.

This course explores the tools and implementations of Adobe Premiere Pro through assigned projects and exercises. Techniques will be explored and explained. Best practice work-flows will be taught. The goal of this course is for the student to have a working knowledge of the Adobe Premiere Pro editing software.

GDM 352 Visual Effects for Emerging Media

Units: 3. Offered: Fall.

This course teaches students the primary skills and processes used in the visual effects (VFX) industry. Students will learn basic compositing and how to integrate computer graphics and 3D components with live action in a methodology that simulates standard VFX production pipelines. Pre-requisite: GDM 110 or FLP 170 or EGR 121

GDM 441 Advanced Video

Units: 3. Offered: Spring.

This course is an advanced video course in which project work is used to study complex concepts of story, editing and publishing. Projects in this course are designed to build a student’s portfolio of professional work for presentation for employment and advanced studies. May be repeated one time for credit.  Prerequisite: GDM 310.

Web Design

GDM 328 WordPress and Advanced Blog Design

Units: 3. Offered: As offered.

This course explores the process of using WordPress, a power engine, to build professional blog sites upon. The students will design and build blogs using WordPress and other programs needed to build graphic assets. Prerequisite: GDM 310.

GDM 340 Intermediate Web

Units: 3. Offered: As offered.

This course expands on students accrued HTML and CSS knowledge. Principles of content strategy will be integrated with visual design to create compelling web experiences. Popular as well as up and coming CMS solutions such as WordPress, Ghost, and others will also be explored. Prerequisite: GDM 140.

GDM 440 Advanced Web

Units: 3. Offered: As offered.

This advanced course exposes students to real world web design problems through projects and case studies. Client side scripting with JavaScript will be introduced. Web standards and best practices will be studied in depth, as well as project workflow. May be repeated one time for credit. Prerequisite: GDM 340.

Student Learning Objectives

1. Examine the principles of professional typography.
2. Apply the principles of professional design techniques and best-practices workflows.
3. Use the principles of professional photography, imaging techniques, and best-practices workflows.
4.  Use the principles of professional web design techniques and best-practices workflows.
5. Effectively present the initial concepts and final design implementation orally and in writing.
6. Apply techniques to solve design problems from creation, through production, to final implementation.
7. Work proficiently with the industry standard software.
8. Integrate business concepts related to graphic design industry.
9. Apply a Christian worldview to the moral and ethical questions inherent in the graphic design industry.
10. Articulate the Christian graphic designer’s place in the Kingdom of God.
11. Apply techniques of professional presentation and promotion in the graphic design industry.
12. Apply techniques of professional graphic design to build a professional portfolio of work.