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Ravi Sawhney Lecture

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November 8th, 6:30 PM Innovators Auditorium

RKS utilizes Psycho-Aesthetics®, a proprietary design strategy framework based on Abraham Maslow’s “Hierarchy of Needs”, to strategically frame meaningful consumer experiences and game changing business opportunities. This simple to use framework enables the translation of peoples’ desires into visual context while providing direction for innovation teams throughout the process of a project. Ravi Sawhney will present the potentiality of psycho aesthetics to map consumer segments, position products, services and brands, analyze industry landscapes and to frame new business opportunities.